I’ve been using, writing and publishing hiking books for a very long time and have always been on the lookout for the best ways to present hikes and hiking. Nothing on the market was “Perfect for Your Pocket or Pack” so I issued a challenge to The Trailmaster team: Design a line of books that are good looking, small-sized and offer great value.
Printer David Seid is a pioneer in the field of small book printing with his innovation, the MiniBük.Small-format books are catching on in many fields and the format appeared perfect for the needs of hikers.
The Trailmaster team included book designer Christian Ophus, production manager/Jill-of-all-trades Lisa DeSpain, and series editor Cheri Rae. These experienced professionals synergistically, energetically stepped up to the task.
From all reports, The Trailmaster can be an exacting TaskMaster—with a set of strict requirements based on years of experience—but this team took on the challenge, from R&D to published books, and I’m happy to report that it not only met, but truly exceeded all of my expectations.
And I’m even happier that hikers like the mini-size and maxi-value of this uniquely down-sized series of books with an up-scale feel.
The result is a book any hiker is proud to own or give as a gift. It’s no secret to publishers or readers that travel guides in general and hiking guides in particular are not the finest expressions of the bookmaker’s art. But we were determined to combine the beauty of a coffee table book in a small format in line with today’s values: The Trailmaster Pocket Guides were designed to save paper, and to save you time and money.